MooRER: The timeless Style Of Moreno Faccincani
"My story is rooted in the frankness of
the people of Veneto, especially people from Verona like me.
Honesty is a trait I carry with pride in my work."
The Venetian Roots of Honesty
MooRER's
story begins in the province of Verona, where honesty and candor are more than
a habit: they are an integral part of the social fabric. Growing up in this
environment, I inherited these core values and turned them into pillars of my
entrepreneurial approach. Honesty has always been at the heart of every
decision and action at MooRER, inspiring trust and transparency with clients
and stakeholders.
The Beginning of an Unexpected Journey
There was
no immediate spark of passion for fashion, but rather a growing awareness of
the potential and challenges of this industry.
The idea for MooRER began in an unexpected context: my parents' clothing
workshop in 1979, when I was just a 5-year-old boy. Initially, there was no
trace of passion for clothing, and I spent time in the workshop more as a
punishment than anything else.
As I grew up, however, I began to develop a critical sense of the dominant
fashion trends. I realized that what really makes a garment unique is the
attention to detail and the quality of materials. With determination and
commitment, I embarked on this unexpected journey, facing difficulties with
tenacity and perseverance.
Feyem's Roots: 1979-1995
The turning
point came in 1995, when my parents' company was hit by a devastating robbery.
Faced with this crisis, I decide to turn the negative event into an
opportunity.
Thus was Feyem, a brand specializing in women's winter jackets and coats made
entirely in Italy. The founding of Feyem marks the beginning of my
entrepreneurial journey in the fashion industry, characterized by a dedication
to Italian craftsmanship and quality craftsmanship.
From the beginning, I decided to separate my new brand from my parents'
business and devote myself, exclusively, to creating women's winter jackets and
coats.
The idea of
a women's line was born out of the legacy of producing the family business.
This vision and my commitment, over time, paid off, allowing my parents to
close the workshop without debt and my mother, who had dedicated her life to
her work, to finally be able to rest.
She still supports me today by bringing her experience to the business and is
still with me in the company.
The Birth of MooRER: 2003
After more
than a decade of success with Feyem, in 2003, as I turned 29, felt the need to
do something more and decided to take on a new challenge. I was increasingly
convinced that I should further improve the quality of the products while
continuing to produce my garments in Italy, so I decided to expand my lines by
creating a range of men's jackets.
Not everyone agreed with my idea, and some of my staff were frightened,
considering the move risky. However, my determination to pursue this vision was
indomitable.
I feel the need to expand my creative scope and reach a wider audience. This is
how MooRER was born.
MooRER is more than just a clothing brand: it represents an ideology. I decide
to launch a line of men's jackets, holding firm to the principles of quality,
craftsmanship and Made in Italy.
The name "MooRER," a simple name suffused on my name, was born less
than 24 hours later, the result of my determination and desire to create a
brand that reflects my vision and commitment to creating sophisticated,
timeless, high-quality garments.
Our new brand produced the very garments I had always wanted to create.
MooRER is
distinguished by its relentless pursuit of simplicity in luxury. Each garment
is meticulously detailed, reflecting a refined and timeless aesthetic. I am
convinced that true beauty lies in the essentials, and this is reflected in
MooRER's design philosophy. Each collection is a celebration of purity and
elegance, embodying the perfect balance between luxury and simplicity.
At the same
time, the brand needed to maintain its connection to sport while keeping its
elegant soul intact. So, in 2008, just when the world was grappling with an
unprecedented financial crisis, I decided to raise the bar and give MooRER the
look that still characterizes it today: an even more prestigious selection of
materials and an increasing number of more and more ambitious projects, without
setting myself any limits.
"MooRER
is the balance between luxury and simplicity, between refined details and
timeless style. In a chaotic world, I seek beauty in the essential."
Evolution Without Compromise
Looking
back, I see constant growth, never forgetting my roots. MooRER is a young
company with an everlasting spirit.
MooRER's
evolution over the years has been peppered with challenges and successes, but
one thing has remained constant: its commitment to excellence and authenticity.
Despite progress and growth, MooRER has remained true to its roots, maintaining
a deep connection to its homeland and its core values.
It is a
young company with an eternal spirit, ready to face the challenges of the
future with the same determination as always.
The Legacy of MooRER
MooRER's
vision is ambitious but clear: to become synonymous with timeless elegance.
This goal guides the company's every decision and action, inspiring a constant
quest for excellence and refinement.
MooRER is
more than just a clothing brand; it is a legacy of beauty, authenticity and
commitment to a bright and uncompromising future.
"My
ambition is for MooRER to become synonymous with timeless elegance. Our
commitment is to keep our value intact over time."
